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Varo Bank

AMERICA's FIRST DIGITAL-ONLY BANK
PROJECT

The goal of this project was to create the first mobile-only chartered national bank. By being purely digital it could reach more people, provide a full banking service with no monthly fees, and be available to anyone regardless of personal net wealth.

 

I developed the initial visual concepts, created prototypes for seed funding presentations, worked through several branding approaches, and generated the mobile interfaces.

ROLE

VISUAL DESIGN

PLATFORM

IOS & ANDROID

VERTICAL

FINANCIAL TECHNOLOGY

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The work

I worked with Varo’s product design team over the span of several years.  Varo Bank was continuously updating and improving its visuals and layouts based on user feedback and research.

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The Iterations

Varo’s brand changed significantly in my three years working with them. With four different creative directors each introducing brand revisions.

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