Varo Bank
AMERICA's FIRST DIGITAL-ONLY BANK
PROJECT
The goal of this project was to create the first mobile-only chartered national bank. By being purely digital it could reach more people, provide a full banking service with no monthly fees, and be available to anyone regardless of personal net wealth.
I developed the initial visual concepts, created prototypes for seed funding presentations, worked through several branding approaches, and generated the mobile interfaces.
ROLE
VISUAL DESIGN
PLATFORM
IOS & ANDROID
VERTICAL
FINANCIAL TECHNOLOGY
The work
I worked with Varo’s product design team over the span of several years. Varo Bank was continuously updating and improving its visuals and layouts based on user feedback and research.
The Iterations
Varo’s brand changed significantly in my three years working with them. With four different creative directors each introducing brand revisions.
